What exactly is Charlie?

Charlie is a helpful AI teammate built into your dashboard. Think of it as a knowledgeable colleague who knows your site, orders, and customers, and is ready with a useful suggestion whenever you ask.

Can Charlie change my website?

No. Charlie is read-only. It reads your shop and makes suggestions, but you stay in control and make every change yourself. Nothing goes live without you.

Do I need any technical skills to use it?

Not at all. You talk to Charlie in plain language, the same way you would text a colleague. If you can ask a question, you can use Charlie.

Is Charlie really included on the Free plan?

Yes. Every plan includes Charlie, including Free. Pro and Ultra add much higher daily and weekly limits and a dedicated route for steadier responses.

Included on every plan, even Free

Meet Charlie, your AI teammate

Charlie is built into your dashboard and knows your site, orders, and customers. Ask for SEO fixes, sales ideas, or a first draft in plain language. Charlie suggests, you decide.

Start free with Charlie See pricing

No card required to start. Read-only and safe.

Charlie

Your AI teammate

What should I work on this week?

Three quick wins: improve two slow pages, follow up with quiet leads, and refresh your top product description. Want me to start on the drafts?

Charlie suggests. You decide. It never changes your site on its own.

What Charlie helps with

A teammate for the work you would rather not do alone

Charlie focuses on the everyday jobs that keep your business growing, and explains everything in plain language.

Get found on search and AI

Charlie reads your pages and tells you, in plain words, what to fix so customers find you on Google, Bing, and AI assistants.

Turn your numbers into next steps

It looks at orders, leads, and visitors and suggests what to do next, like which product to promote or which quiet leads to follow up with.

Write content, faster

Draft product descriptions, blog posts, and customer replies in your voice. You review and approve before anything goes live.

Find your way around fast

Ask where something lives and Charlie points you to the right place in your dashboard, so you spend less time hunting through menus.

See it in action

Real questions, helpful answers

However you run your business, you can just ask. Here is the kind of help Charlie gives.

Salon owner

How can I get more bookings this month?

Feature your top service on the homepage, send a follow-up to your 12 quiet leads, and add two FAQ answers customers keep asking. Want me to draft them?

Cafe owner

Why are people leaving my menu page?

Three items are missing prices and your page loads slowly on phones. Fix those two things first, then add a short description to your best sellers.

Online shop

Write a product description for my new candle.

Here is a warm, on-brand draft with the scent, burn time, and a short story. Review it, tweak anything, and publish when you are happy.

Safe by design

Helpful, and always on your side

Charlie is built to help without ever putting your business at risk. Here is how we keep it safe.

Read-only by design

Charlie can look at your shop and suggest improvements, but it cannot change your site, settings, or data on its own. You make every change.

Only your shop, only your data

Charlie sees information for your business only, and only what your role is allowed to see. It never has access to other shops.

Your private details stay private

Customer contact details and payment references are kept out of what Charlie reads. It focuses on helping, not on sensitive data.

On every plan

Start with Charlie for free

Every plan includes Charlie. Higher plans simply give you more room to use it.

Free

A real daily try-out of Charlie, included at no cost.

Free Charlie shares a busy pool, so it may pause at peak times.

Pro

Generous daily and weekly Charlie usage for everyday work.

A dedicated AI route for better, steadier responses.

Ultra

The most Charlie usage, shared across your whole team.

Best for busy shops that lean on Charlie every day.

Compare plans in detail

Questions?

Common questions about Charlie

What exactly is Charlie?: Charlie is a helpful AI teammate built into your dashboard. Think of it as a knowledgeable colleague who knows your site, orders, and customers, and is ready with a useful suggestion whenever you ask.
Can Charlie change my website?: No. Charlie is read-only. It reads your shop and makes suggestions, but you stay in control and make every change yourself. Nothing goes live without you.
Do I need any technical skills to use it?: Not at all. You talk to Charlie in plain language, the same way you would text a colleague. If you can ask a question, you can use Charlie.
Is Charlie really included on the Free plan?: Yes. Every plan includes Charlie, including Free. Pro and Ultra add much higher daily and weekly limits and a dedicated route for steadier responses.

Your new teammate is ready

Build your site free and put Charlie to work today. Upgrade to Pro or Ultra whenever you are ready for more.

Start for free See all features